How Can Your Website Be Made Better?

 How Can Your Website Be Made Better?

How Can You Improve Your Website?

Your website's home page serves as a landing page for visitors who stumble onto the page. You should approach it the same way you would any other landing page. You wouldn't want to keep them in the dark about how to proceed.

What Is Your Unique Selling Proposition?

When developing your website's home page, it's critical to understand what your primary offer is. When someone visits your home page, they should immediately understand what you do and for whom you do it, and there should be a clear call to action.

On your home page, respond to the following questions:

  • What kind of business is this?
  • What issues do they address on my behalf?
  • What distinguishes this business?
  • What is the purpose of this page?

If visitors to your site are unaware of the value you give, they will just leave.

Concentrate Your Copy and Design on Your Ideal Customer

Creating a client persona might assist you in creating a home page just for them. This encompasses both the design and the text. Consider the following questions while developing the persona:

  • What is their primary concern or point of pain?
  • What is their demographic composition?
  • What kind of consumer are you looking for?

Once you've addressed these concerns, you'll be able to create a website that is optimized for them rather than for you. While this is your website, it was created with them in mind.

Create Navigation That Is User-Friendly

What you add in the navigation bar on your home page is critical. Your most critical information should be the sole thing you want people to view and act on. To optimize lead capture, you'll want to restrict your navigation options to a minimum.

  • Constrain top-level options
  • Avoid dropdown menus at all costs.
  • If you must utilize dropdowns, use visual clues.
  • Maintain a minimal header height and ensure that your website is responsive.

The finest home sites have simply contact, about, and blog choices. If you run a shop, you may want to add a Shop page as one of the primary navigation links.

Include a CTA

Many people omit a CTA from their home page, leaving their visitors perplexed as to what to do. You should not have a single call to action on your website, but multiple. You want various points of entry to gather as many leads as possible.

Design That Is Mobile-Friendly

Ascertain that your website is responsive so that it can be seen on a desktop, tablet, or mobile device. There is no reason why your website should not be responsive now. If it is not, you will lose consumers since the majority of people will just go if they cannot immediately identify what you can do for them.

At some point, every successful online business has made a mistake on their website. It's all part of the process of education. While errors are inevitable, you may prevent a number of frequent internet marketing errors. At, you can get my free checklist, The 10 Most Common Online Marketing Mistakes.


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