How Does the Authority of Your Brand Affect Search Results?

 How Does the Authority of Your Brand Affect Search Results?

How Does Your Brand's Authority Affect Search Results?

Even if your website has outstanding content and is highly optimized, without a brand to support it, you will have a far more difficult time getting discovered on search engine results pages (SERPs). Without strong brand authority, consumers will be ignorant of the product variety and will not seek it out intentionally. While ranking for branded keywords is relatively straightforward, convincing clients to search for them is more challenging. This is where a search engine optimization service may assist you.

This is the point at which brand comes into play. Building a good brand is analogous to reverse engineering SEO in several aspects. It's beneficial to generate widespread online discussion about your brand - for example, via ratings, social media, citations, and backlinks. The buzz generated by your brand will communicate to Google and other search engines that you are a significant player in your market. Additionally, since there is a correlation between brand popularity and rankings, you should begin increasing traffic and customer acquisition.

Google's purpose is to "organize the world's information and make it widely accessible and valuable." Finally, customers aid Google in determining who and what you are. The more people that look for and engage with your brand online, the more authoritative and ranked your brand will become.

Brand authority also has an effect on your domain authority, a search engine ranking score that forecasts your website's potential to rank in SERPs. When Google creates a SERP for a keyword query, it takes a variety of things into account, including the website's content, internal links, mentions, and comments.

When your brand obtains a significant level of digital interaction, Google's algorithms begin to link it with a certain product category. The more branded Google searches you generate, the more influence you may carve out on the web.

For instance, we've all used Kleenex. It has become synonymous with face tissues. If you build a strong brand, you can 'tune' the framework such that customers do not go to Google searching for 'facial tissue.' Rather than that, they'll search for the phrase "Kleenex."

If you achieve this degree of brand authority in your industry, you will not only dominate the bulk of the SERPs, but also the mindshare that businesses covet. While SEO may assist, branding is the primary factor in this scenario.

Real-World Illustration

Consider an organization that has effectively exploited its brand to increase their internet presence.


Zoom was at the forefront of many people's minds when it came to hosting virtual meetings in March 2020, as the globe transitioned to working from home owing to the coronavirus. Zoom's popularity has exploded in contrast to competitors like as Skype, WebEx, and Google Hangouts in a very short amount of time. The term "Zoom" evolved into a verb. And it has become the de facto answer for many firms that need remote personnel.

Nearly immediately, searches and purchases jumped drastically. However, it was not by luck. It was the outcome of a successful long-term brand commitment. Between January and March 2020, the stock soared by 130 percent. Zoom attracted users due to its appeal as an easy-to-use option in the industry.

Advertised traffic accounted for more than 70% of all visitors in March 2020.

People looked for 'zoom' or 'zoom video' rather than 'video conference tool' or 'virtual meeting tool' for brand recognition, not price.

Pro Marketer is a Toronto-based search engine optimization firm that provides efficacy and value at a reasonable price. Each SEO specialist at our firm is focused on smart implementations that will assist you in achieving your objectives more quickly.


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