How to Transform Pets Into An Adorable Marketing Department

How to Turn Pets Into An Irresistibly Lovable Marketing Department

How to Turn Pets Into An Irresistibly Lovable Marketing Department

Even more, using pet power effectively increases sales despite the market domination of large shops.

Of course, the fundamental idea of 'pet marketing' is that pet owners must first become consumers before allowing their furry pals to perform the persuading heavy lifting in terms of increasing sales.

I'll explain how this persuasive method works and how to make this work for you in a minute.


My first forehead slap occurred when I discovered the marketing power of pets had an effect on me.

Indeed, even a stoic research scientist like me has marketing triggers.

The incident began when I was browsing Google for a cure to a stomach issue that my 11-year-old terrier mix, Dixie, was experiencing.

The pages that drew my interest the most were those with comments from other pet owners.

I was fortunate to get sound, genuine advise from those who like their animal companions as much as I do.

I paid special attention to the goods that my fellow pet owners recommended. They swayed me into upgrading Dixie's food brand and purchasing particular vitamins.

The issue has been resolved.

I'm now a committed consumer for things that I previously avoided.

That narrative, however short, represents a one personal encounter with pet marketing. It was a matter of pet supplies in this instance.

This prompted me to consider how this method may apply to other types of goods.

My thoughts brought to mind how an entirely different personal experience with pet marketing impacted me. This time, it was unrelated to pet supplies.

My family enjoys traveling. We like having Dixie and her three-year-old "sister," Ellie, with us.

Finding decent hotels that welcome dogs without charging an additional fee may be a struggle.

That is how Mac and I met. He serves as the "spokespet" for a major hotel chain.

He's adorable. He is a compelling speaker.

Mac is featured prominently on the hotel's website. He discusses how much he enjoys staying there. And how the front desk staff tells him he's a nice guy. He invites pet owners to come in with their furry companions and spend some time.

That was sufficient to persuade my family to always schedule visits around the locations of Mac's hotels. That is the only location we stay when Dixie and Ellie accompany us on our travels.

Thus far, I've shown how we developed into devoted consumers for two very different types of companies, both of which are fueled by pet marketing.

I'm sure I wouldn't have to go far to see how other firms have influenced me using this strategy.

I react to it out of affection for my dogs.

This technique has an irresistible draw on my emotions.

As a marketer myself, I now see how 'pet marketing' convinced me. And the extent to which it may influence others.

This begs the issue of how other firms are using the marketing potential of dogs.

What I uncovered is the psychology that underpins this strategy's effectiveness.

More significantly, I learnt how to use it optimally in any organization.


Pet marketing is built on a strong persuasive mechanism known as social proof.

Social proof is a widely used concept in marketing. Its significance is such that my former colleague, Dr. Robert Cialdini, discussed it in his book "Influence: The Psychology of Persuasion."

It is one of his six persuasive keys.

Pet marketing, in particular, is a good example of this idea in action. It's similar to a social proof booster.

For me, testimonies from other pet owners had a more impact than ordinary testimonials. I paid greater attention to other pet owners' comments since they were self-initiated and real. It surfaced on forums, blogs, and social media platforms without any obvious solicitation from businesses.

[If you're considering automating referral generation, then - BINGO!]

By the way, Mac's hotel endorsements serve as two forms of social evidence. The first is quite subtle unconsciously. Mac comes off as a content customer, even if we are aware that he is not really speaking.

The second category is human visitors' comments on Mac's posts. They come uninvited and are seductive.

Extremely strong.


The lifeblood of pet marketing is a continual supply of delighted pet owners.

Getting them in the first place is contingent upon the effectiveness of your current marketing techniques.

The most effective methods for doing this involve strong marketing text for every part of your internet presence.

It could mean maintaining an attractive website, distributing plenty of advertisements, establishing a strong social media presence, creating effective bait pieces for building a subscriber list, sending out newsletters, recording podcasts and videos, and compiling an abundance of blog posts, press releases, magalogs, and eBooks... the list goes on and on.

At the center of it all is persuasive writing.

Once that is accomplished, the next three stages will maximize the effectiveness of pet marketing.

1) Allowing consumers to share photos of their dogs on social media. They are going to do it anyhow. You may as well have them do it on the social media accounts for your business.

Social media platforms play a significant role in this.

Pet owner videos and photographs are a critical source of intriguing material.

All that remains is to curate it.

Happy clients flaunting their tiny companions online is an excellent way for any company to get recognition.

2) Climbing the ladder of social proof.

Collaborating with an influencer in your field adds significant social credibility to your business.

Consider the possibility of becoming affiliated with Mannie the French Bulldog. At the time of this writing, he had 1.1 million Instagram followers, 7,600 YouTube channel subscribers, and 1.7 million Facebook admirers.

A message from Mannie carries enormous 'canine' social proof from the internet's top dog.

Mannie offers a diverse range of items. His own website sells a variety of products, including drinkware, clothes, art, and face masks. He's also active on social media, where he promotes vitamins, CBD products, and even a car wash.

He is not alone in this. A short search on Twitter for other pet marketing influencers yields a useful list. @remixthedog, @tinkandmeek, @milliegthegolden, and @coconutricebear are some of the most popular accounts right now.

Bear in mind that, though I've been discussing dogs so far, the same tactics apply to cats.

To see what I mean, just follow ThatLittlePuff, Nala Cat, Venus the Two-Faced Cat, and Smoothie the Cat on Instagram for some major feline influences.

3) Responding to inquiries and making comments.

Answering questions on forums and leaving comments on blog articles is a simple but effective method for establishing credibility and trust online. Forums and blog comments are available in every field.

If done well, the authority you establish there draws the attention of others. The greater the quantity, the better.

There you have it! Additional social evidence.


What I've detailed here is more difficult for large internet retailers to do than it is for the majority of companies. The big boys place a higher premium on brand promotion. They lack the resources necessary to use the potential of pet marketing.

Your additional benefit is a fair playing field. Utilizing pet strength may help you compete with even the largest internet merchants.


I've just touched on the fundamental principles and techniques for putting your canine and feline sales troops to work so far.

Naturally, as I indicated before, they all build on a solid foundation of effective marketing text. That is initially what draws the satisfied consumers you want. From then, social evidence provided by them and their dogs is sufficient.

That is where I can assist you.

I'm a seasoned freelance writer specializing in alternative medicine, a published researcher, and a 30-year university lecturer. I use my knowledge and talents to the creation of convincing text for nutraceutical marketing. Would you want to take advantage of what I have to offer? You may simply contact : Dr. Dennis Clark's website is located at


Post a Comment

Post a Comment (0)

Previous Post Next Post